Smooth aims to deliver a 40% reduction in commercial transportation into cities by means of consolidating goods from multiple transporters using a smart algorithm. I developed a business model to enable this transformation, and a website with an animated explanation of the system.
This is one of the digital concepts showing how consolidated transports into the city could be booked by suppliers of goods. Suppliers choose a pickup location, one or multiple delivery locations in the city and fill in info about the goods to get offers of environmentally friendly transports. These transports are commonly carried out with fully loaded trucks from a consolidation center in the suburbs to the city center and later on leight electric freight vehicles within the city.
The Smooth landing page introduces potential stakeholders to the project.
Video explaining what the Smooth project does.
This is a description of how Smooth works on a high level in the form of an animated movie.